Exhibitor Spotlight, Kevin Baud, General Manager, ADDEV WALCO

Addev Materials headshot We had the opportunity to sit down with Kevin Baud, General Manager at ADDEV WALCO ahead of their exhibit at Foam Expo North America 2019. 

After starting his career in the United States for an American infrastructure company, Kevin joined ADDEV Materials four years ago managing the M&A and business development department. This strategic department was in charge of all acquisition both in France and internationally. He took over the latest acquisition ADDEV Walco Inc. in the US as general manager in late 2018.


Which customer or market demands were the biggest drivers of your company's growth during the past three years?

ADDEV Materials has a market-oriented strategy for six strategic markets: aerospace and defense, automotive, energy, railway, construction, and general industry, which includes the medical market.

Our innovative products and value-added solutions and services are in line with the trends in these markets, as our main areas of focus are technical and innovative bonding, sealing and gasketing, insulation solutions, masking, and protective solutions. Our products include single and double-sided tapes, foam, insulation materials, protective films, laminates, and so on.

Do you anticipate that those demands will continue to be your biggest growth drivers for the next three years, or are you anticipating new trends?

Yes. These markets are strongly evolving using our materials. For instance, in:

  • Automotive market: electric vehicle trends with high demand for innovation in battery technologies, lighter assembly solutions involving new materials (composites etc), and autonomous vehicles driving fast change in electronics applications
  • Aerospace: service-oriented markets that require high-quality products and services
  • Energy: rising demand for clean energy to supply the world and generation of new equipment
  • Medical: increase in demand for medical devices through personal usage with growing medical apps

What are your areas of R&D focus, and what timeline do you anticipate for bringing your next new products to market? Can you tell us anything about those products?

Trends go towards customization, and so we partner with leading manufacturers to develop and enhance products to meet our customers’ requirements. Numerous projects are co-developed with clients from all type of industries to answer their specific needs. ADDEV Materials also benefits from strong innovation competencies through its in-house laboratory, enabling the company to anticipate future customer needs.

What new trends do you anticipate and what market demands do you see evolving/changing over the next five years?

International business is changing very quickly through the consolidations of actors. Strong commitment to responsible growth is also a challenge we have to face. ADDEV Materials sees its role as an adviser to its customers and to provide the right material in the most optimized shape. We thus propose new ideas to combine business efficiency and responsible growth by reducing waste.

What would you say are the key challenges and opportunities currently faced by the industry?

The industry faces a multifaceted challenge involving newer materials, newer manufacturing, and a rapidly changing international landscape. Our market knowledge combined with our products and expertise are key strengths to stay responsive and flexible and provide the best solutions to our customers.

What is your company's approach to strategic partnerships or joint ventures, and what kinds of partnerships are you most open to exploring?

ADDEV Materials has a strong external growth strategy in order to strengthen its positioning in strategic markets.

What products will you be featuring at the show this year and what response are you expecting? 

The show is a great opportunity for us to present our product, process, and service offer. Regarding products, we will show single- and double-sided tapes, foam, insulation materials, protective films, and laminates. ADDEV Materials converts these materials based on customer requirements. Our processes are: adhesive lamination, rotary and press die-cutting, perforating, slitting, sheeting etc. Our value-added services complete this global offer.

Why are you exhibiting and what connections do you hope to make there?

This show is a great opportunity to present ADDEV Materials’ expertise and capabilities. We expect to meet customers with highly technical and innovating requirements, but also to strengthen relationships with our suppliers.


 ADDEV WALCO will be exhibiting at Foam Expo North America 2019 in booth 1307